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IntroductionThis case study on Minute Maid forms part of Datamonitor’s case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has been positioned to respond positively to changing consumer trends.Reasons to Purchase*Gain insight into the methods used by important industry players to give them a competitive edge*Identify specific areas for operational improvements*Capitalize on the knowledge of experienced companies when entering a new niche or marketTable of Contents : VIEW 1CATALYST 1SUMMARY 1ANALYSIS 2Introduction 2Advances in technology have been a persistent theme in the Minute Maid story 2Soft drinks market and juice category growth 3Minute Maid is well placed to benefit from a burgeoning consumer interest in healthy diets 5Minute Maid is keen to offer a wide variety of products with health attributes 7Conclusions 8APPENDIX 9Case study series 9Methodology 9Secondary sources 9Further reading 10Ask the analyst 10 consulting 10Disclaimer 10List of TablesTable 1: Global soft drinks market value ($ billion), by region, 2005-15 3Table 2: Global juice market value ($m), by region, 2005-15 4Table 3: Juice market value as a proportion of overall soft drinks market by region, 2005-15 4Table 4: Consumer survey 2009: Influence of high/added vitamins and minerals on choice of food and drink, in 17 countries, 2009 5Table 5: Consumer survey 2009: Frequency of making conscious attempts to eat healthily, in 17 countries, 2009 6List of FiguresFigure 1: Minute Maid offers many health-oriented juice products 7Figure 2: Minute Maid is attempting to make its market presence clearer and more compelling 8For more information, please visit :http://www.aarkstore.com/reports/Minute-Maid-Case-Study-promoting-health-to-profit-from-consumer-mega-trends-37632.html