SB Central Records

Israel is the only “western” country in the Middle East.  With a population of 7.4 Million, it is well known for innovation, both from developing & export, & for technology adoption.  The high level of medical care is led by a few university hospitals in the 4 major cities. Being a small country, one may feel that everybody knows everyone.

A few tips that may help a company considering entering the Israeli market:

The Israeli market offers great opportunities for all the product segments:

ü  Low cost products – The health expenditure in Israel is one of the highest worldwide. The MOH and hospitals try to reduce the expenditure on the medical devices.

ü  New technologies: The regulatory and the reimbursement allow fast penetration to the market. However, pricing may pose a problem sometimes .But the private market (35% of the procedures) could be a great solution as a first penetration step.