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Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing affects all individuals, all organizations, all industries, and all countries. (Kerin, 2006, p.22) In this paper I will explain the value of three pieces of marketing research, the components of marketing mix for Kudler new catering service, far as their product,
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing affects all individuals, all organizations, all industries, and all countries. (Kerin, 2006, p.22) In this paper I will explain the value of three pieces of marketing research, the components of marketing mix for Kudler new catering service, far as their product,